TY  - BOOK
AU  - BEST J ROGER;
TI  - MARKET-BASED MANAGEMENT:STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY
SN  - 81-203-2806-X
U1  - 658.8 
PY  - 2008///
CY  - NEWDELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
KW  - MARKETING MANAGEMENT
N1  - 393
ER  -