TY  - BOOK
AU  - COHEN MARSHAL;
TI  - "WHY CUSTOMERS DO WHAT THEY DO:WHO ARE THEY,WHY THEY BUY, AND HOWYOU CAN ANTICIPATE AND EVERY MOVE"
SN  - 0-07-061612-4
U1  - 658.8342 
PY  - 2006///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - "CONSUMER BEHAVIOUR,ADVERTISING MANAGEMENT"
N1  - 416
ER  -