TY  - BOOK
TI  - PRINCIPLES OF ADVERTISING AND IMC
SN  - 0-07-060159-3
U1  - 659.1 
PY  - 2006///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - "ADVERTISING,ADVERTISING, INTERGRATED MARKETING COMMUNICATION,INTEGRATED MARKETING  COMMUNICATION"
N1  - 437
ER  -