TY  - BOOK
AU  - BENDLE NEIL T;PAUL FARRIS W;PFEIFER PHILIP E;
TI  - MARKETING METRICS:50 METRICS EVERY EXECUTVE SHOULD MASTER
SN  - 81-7758-490-1
U1  - 658.8072 
PY  - 2006///
CY  - MASSACHUSETTS
PB  - HARVARD BUSINESS SCHOOL PRESS
KW  - "MARKETING,MARKETING MANAGEMENT, MARKETING METRICS"
N1  - 448
ER  -