TY  - BOOK
AU  - DUNBAR IAN;MCDONALD MALCOM;
TI  - "MARKET SEMGEMENTATION:HOW TO DO IT, HOW TO PROFIT FROM IT"
SN  - 978-81-312-0763-5
U1  - 658.8 
PY  - 2004///
CY  - USA
PB  - BUTTERWORTH-HEINEMANN
KW  - MARKET SEGMENTATION
N1  - 453
ER  -