TY  - BOOK
AU  - KRISHNA, RADHA G.
AU  - KRISHNA G RADHA;
TI  - CONSUMER BEHAVIOUR: APPROACHES AND APPLICATIONS
SN  - 81-7881-764-0
U1  - 658.8342 
PY  - 2005///
CY  - HYDERABAD
PB  - ICFAI UNIVERSITY PRESS
KW  - CONSUMER BEHAVIOR
KW  - "CONSUMER BEHAVIOUR,CONSUMER BEHAVIOUR,ADVERTISING MANAGEMENT"
N1  - 459
ER  -