TY  - BOOK
AU  - SREEDHAR, GVS
AU  - GVS SREEDHAR SREEDHAR;
TI  - BELOW THE LINE MARKETING: CONCEPTS AND CASES
SN  - 81-314-0096-4
U1  - 658.81 
PY  - 2006///
CY  - HYDERABAD
PB  - ICFAI UNIVERSITY PRESS
KW  - MARKETING
N1  - 459
ER  -