TY  - BOOK
AU  - Dearlove, Des
TI  - The Richard Branson way: 10 secrets of the world's greatest brand builder
SN  - 81-7809-184-4
U1  - 658.092 
PY  - 2003///
CY  - Mumbai
PB  - Magna Publications Ltd
KW  - Branson, Richard..
KW  - Virgin Group
KW  -  History
N1  - 496
N2  - CONTENTS --
Acknowledgments --

The Life and Times of Richard Branson --
One: Pick on Someone Bigger Than You --
Two: Do the Hippy, Hippy Shake --
Three: Haggle: Everything's Negotiable --
Four: Make Work Fun --
Five: Do Right by Your Brand --
Six: Smile for the Cameras --
Seven: Don't Lead Sheep, Herd Cats --
Eight: Move Faster Than a Speeding Bullet --
Nine: Size Does Matter --
Ten: Never Lose the Common Touch --
How to Build a Brand the Branson Way --
Last Word --
Index --
Last Page
ER  -