TY  - BOOK
AU  - BEST ROGER J;
TI  - MARKET BASED MANAGEMENT:STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY
SN  - 81-203-2806-X
U1  - 658.81 
PY  - 2006///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
KW  - MARKETING MANANGEMENT
N1  - 503
ER  -