TY - BOOK AU - BARBARA FINDLAY;CHIARAVALLE BILL; TI - BRANDING:A REFERENCE GUIDE TO SOLVING YOUR TOUGHEST BRANDING PROBLEMS AND STRENGHTHNING YOUR MARKET POSITION SN - 81-265-1127-3 U1 - 658.827 PY - 2007/// CY - MELBOURNE PB - JOHN WILY AND SONS PVT LTD KW - "BRAND MANAGEMENT,BRANDING,BRANDS" N1 - 510 ER -