TY  - BOOK
AU  - GOPAL V V;
TI  - CHANNEL MANAGEMENT: CONCEPTS AND CASES
SN  - 81-314-0301-7
U1  - 658.848 
PY  - 2006///
CY  - HYDERABAD
PB  - ICFAI UNIVERSITY PRESS
KW  - CHANNEL MANAGEMENT
N1  - 520
ER  -