TY  - BOOK
AU  - GARIKAPARTHI, MADHAVI
AU  - GARIKAPARTHI MADHAVI MADHAVI;
TI  - MASS CUSTOMIZATION: CONCEPTS AND PERSPECTIVES
SN  - 81-314-0311-4
U1  - 658.812 
PY  - 2006///
CY  - HYDERABAD
PB  - ICFAI CENTER FOR MANAGEMENT RESEARCH
KW  - CUSTOMIZATION
KW  - MASS CUSTOMIZATION-CRM
N1  - 520
ER  -