TY - BOOK AU - TAHER, NASREEN AU - TAHER NASEER NASEER; TI - GUERILLA MARKETING COMES OF AGE SN - 81-314-0102-2 U1 - 658.8 PY - 2006/// CY - HYDERABAD PB - ICFAI UNIVERSITY PRESS KW - MARKETING MANAGEMENT N1 - 520 ER -