TY  - BOOK
AU  - SREEDHAR, GVS
AU  - GVS SREEDHAR SREEDHAR;SINGH  AMIT;
TI  - CUSTOMER EXPERIENTIAL MARKETING: CONCEPTS AND CASES
SN  - 81-314-0332-7
U1  - 658.812 
PY  - 2006///
CY  - HYDERABAD
PB  - ICFAI UNIVERSITY PRESS
KW  - EXPERIENTAL MARKETING
KW  - "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION"
N1  - 520
ER  -