TY - BOOK AU - LANCE STEVE;WOLL JEFF; TI - THE LITTLE BLUE BOOK OF ADVERTISING SN - 1-59184-124-0 U1 - 659.1 PY - 2006/// CY - NEWDELHI PB - PENGUINE BOOKS INDIA P LTD KW - "ADVERTISING, COPYWRITING" N1 - 524 ER -