TY  - BOOK
AU  - APTE  GOVIND;
TI  - SERVICES MARKETING:
SN  - 0-19-566758-1
U1  - 658.8 
PY  - 2006///
CY  - NEW DELHI
PB  - OXFORD UNIVERSITY PRESS
KW  - "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"
N1  - 542
ER  -