TY  - BOOK
AU  - CARTER STEVE;LEE KIEFER;
TI  - GLOBAL MARKETING MANAGEMENT:CHANGES CHALLENGES AND NEW STRATEGIES
SN  - 0-19-568215-7
U1  - 658.848 
PY  - 2006///
CY  - NEW DELHI
PB  - OXFORD UNIVERSITY PRESS
KW  - "GLOBAL MARKETING MANAGEMENT,INTERNATIONAL MARKETING,INTERNATIONAL MARKETING MANAGEMENT"
N1  - 544
ER  -