TY - BOOK AU - HASANALI FARIDA;LEAVITT PAIG;WILLIAMS RACHELE; TI - BRANDING:A REFERENCE GUIDE TO SOLVING YOUR TOUGHEST BRANDING PROBLEMS AND STRENGHTHNING YOUR MARKET POSITION SN - 0-07-060120-8 U1 - 658.827 PY - 2005/// CY - NEW DELHI PB - TATA MC-GRAW HILL PUBLISHING COMPANY LTD KW - "BRAND MANAGEMENT,BRANDING,BRANDS" N1 - 548 ER -