TY  - BOOK
AU  - HENDRICKS SCOTT;
TI  - CUSTOMER VALUE MANAGEMENT:A GUIDE TO BEST-PRACTICE PROCESSES
SN  - 0-07-060334-0
U1  - 658.812 
PY  - 2005///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION,CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER VALUE"
N1  - 548
ER  -