TY - BOOK AU - GORCHELS LINDA; TI - "THE PRODUCT MANAGERS FIELD GUIDE:PRACTICAL TOOLS,EXERCISES, AND RESOURCES FOR IMPORVED PRODUCT MANAGEMENT" SN - 0-07-059707-3 U1 - 658.575 PY - 2004/// CY - NEW DELHI PB - TATA MC-GRAW HILL PUBLISHING COMPANY LTD KW - "PRODUCT MANAGEMENT," N1 - 554 ER -