TY  - BOOK
AU  - BALMER JOHN MT;GREYSER STEPHEN A;
TI  - "REVEALING THE CORPORATION:PERSPECTIVES ON IDENTITY,IMAGE,REPUTATION,CORPORATE BRANDING, AND CORPORATE-LEVEL MARKETING"
SN  - 0-415-28421-X
U1  - 658.827 
PY  - 2003///
CY  - NEW DELHI
PB  - ROUTLEDGE
KW  - "CORPORATE -MARKENTINGS,BRANDING"
N1  - 562
ER  -