TY - BOOK AU - JOACHIMSTHALER ERICH; TI - HIDDEN IN PLAIN SIGHT:HOW RTO FIND AND EXECUTE YOUR COMPANYS NEXT BIG GROWTH STRATEGY SN - 978-4221-1-0165-0 U1 - 658.4063 PY - 2007/// CY - MASSACHUSETTS PB - HARVARD BUSINESS SCHOOL PRESS KW - "INNOVATION, NEW PRODUCT , CONSUMER PREFERENCES" N1 - 564 ER -