TY  - BOOK
AU  - DESMOND JOHN;STONE MARILYN;
TI  - FUNDAMENTALS OF MARKETING
SN  - 978-0-415-37097-4
U1  - 658.8072 
PY  - 2006///
CY  - NEW DELHI
PB  - ROUTLEDGE
KW  - "MARKETING,MARKETING MANAGEMENT"
N1  - 567
ER  -