TY  - BOOK
AU  - MILLER SCOTT;MOREY  DAVID;
TI  - THE UNDERDOG ADVANTAGE:USING THE POWER OF INSURGENT STRATEGY TO PUT YOUR BUSINESS ON TOP
SN  - 0-07-060140
U1  - 658.812 
PY  - 2005///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION"
N1  - 572
ER  -