TY - BOOK AU - PAUL SZWARC; TI - RESEACHINMG CUSTOMER SATISFACTION AND LOYALTY:HOW TO FIND OUT WHAT PEOPLE REALLY THINK SN - 0-7494-4661-7 U1 - 658.8342 PY - 2006/// CY - NEWDELHI PB - KOGAN PAGE INDIA KW - CONSUMER BEHAVIOUR N1 - 597 ER -