TY - BOOK AU - BERMAN JEFF; TI - "MAXIMIZING PROJECT VALUE:DEFINING, MANAGING, AND MEASURING FOR OPTIMAL RETURN" SN - 0-8144-7382-2 U1 - 658.404 PY - 2007/// CY - NEW YORK PB - AMERICAN MARKETING ASSOCIATION KW - PROJECT MANAGEMENT N1 - 607 ER -