TY  - BOOK
AU  - CHEVERTON PETER;
TI  - UNDERSTANDING BRANDS
SN  - 81-7554-311-6
U1  - 658.827 
PY  - 2006///
CY  - NEWDELHI
PB  - KOGAN PAGE INDIA
KW  - BRAND MANAGEMENT
N1  - 621
ER  -