TY - BOOK AU - DONTHU NAVEEN NAVEEN;K TAPAN PANDA; TI - MARKETING IN NEW GLOBAL ORDER:CHALLENGES AND OPPORTUNITIES SN - 81-7446-510-3 U1 - 658.8 PY - 2007/// CY - NEW DELHI PB - EXCEL BOOKS KW - MARKETING MANAGEMENT N1 - 626 ER -