TY - BOOK AU - KAPOOR JAGDEEP; TI - 9 BRAND SHASTRAS:NINE SUCCEFULL BRAND STRATEGIES TO BUILD THE BRANDS SN - 81-7829-390-0 U1 - 657.73 PY - 2004/// CY - NEWDELHI PB - RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION KW - BRANDS MANAGEMENT N1 - 642 ER -