TY  - BOOK
AU  - SINHA INDRAJEET;THOMAS FOSCHT;
TI  - REVERSE PSYCHOLOGY MARKETING:THE DEATH OF TRADITIONAL MARKETING AND THE RISE OF THE PULL GAME
SN  - 978-0-230-50754-8
U1  - 658.8342 
PY  - 2007///
CY  - NEWYORK
PB  - PALGRAVE PUBLISHERS LTD
KW  - "CONSUMER BEHAVIOUR, MARKETING PSYCHOLOGY"
N1  - 650
ER  -