TY - BOOK AU - ECONOMIST ECONOMIST THE; TI - POCKET MARKETING:THE SKILLS AND PRACTICE OF MARKETNG FROM A-Z SN - 1-86197-361-6 U1 - 658.8 PY - 2006/// CY - LONDON PB - THE ECONOMIST IN ASSOCIATION WITH PROFILE BOOKS LTD KW - MARKETING MANAGEMENT N1 - 656 ER -