TY  - BOOK
AU  - GOFMAN  ALEX;MOSKOWITZ HOWARD;
TI  - SELLING BLUE ELEPHANTS:HOW TO AMKE GREAT PRODUCTS THAT PEOPLE WANT BEFORE THEY EVEN THEY WANT THEM
SN  - 81-317-1374-1
U1  - 658.56 
PY  - 2007///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - PRODUCT MANAGEMENT
N1  - 660
ER  -