TY  - BOOK
AU  - LEHU JACK MARCK;
TI  - BRAND ENTERTAINMENT:PRODUCT PLACEMENT  BRAND STRATEGY IN THE ENTERTAINMENT BUSINESS
SN  - 0-7494-5151-3
U1  - 658.575 
PY  - 2007///
CY  - NEWDELHI
PB  - KOGAN PAGE INDIA
KW  - "PRODUCT ,PRODUCT PLACEMENT"
N1  - 692
ER  -