TY  - BOOK
AU  - BHOJANNA U;MURTHY S N;
TI  - ADVERTISINING:AN IMC PERSPECTIVE
SN  - 81-7446-534-0
U1  - 659.1 
PY  - 2007///
CY  - NEW DELHI
PB  - EXCEL BOOKS
KW  - ADVERTISING
N1  - 692
ER  -