TY  - BOOK
AU  - THE ICFAI CENTER FOR MANAGEMENT RESEARCH;
TI  - CASES IN SERVICES MARKETING
SN  - 8189410105
U1  - 658.8 
PY  - 2006///
CY  - NEW DELHI
PB  - THE INSTITUTE OF CHARTERD FINANCIAL ANLYST OF INDIA
KW  - SERVICES MARKETING
N1  - 693
ER  -