TY  - BOOK
AU  - LEHMANN DONALD R;WINER RUSSELL S;
TI  - ANALYSIS OF MARKETING PLANNING
SN  - 978-0-066706-8
U1  - 658.802 
PY  - 2005///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - MARKETING PLANNING
N1  - 711
ER  -