TY  - BOOK
AU  - SREEDHAR, GVS
AU  - V G SREEDHAR;
TI  - MULTICULTURAL MARKETING: AN INTRODUCTION
SN  - 81-314-0463-3
U1  - 658.8 
PY  - 2007///
CY  - HYDERABAD
PB  - ICFAI UNIVERSITY PRESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
N1  - 726
ER  -