TY - BOOK AU - VANAUKEN BRAD; TI - BRANDING:A REFERENCE GUIDE TO SOLVING YOUR TOUGHEST BRANDING PROBLEMS AND STRENGHTHNING YOUR MARKET POSITION SN - 81-7992-668-0 U1 - 658.827 PY - 2007/// CY - MUMBAI PB - JAICO PUBLICATIONS KW - "BRAND MANAGEMENT,BRANDING,BRANDS" N1 - 766 ER -