TY - BOOK AU - SCHALLER MARCUS; TI - "THE LEAD LADDER:TURN STRANGERS INTO CLIENTS, ONE STEP AT A TIME" SN - 978-0-07-0625957-5 U1 - 658.85 PY - 2007/// CY - NEW DELHI PB - TATA MC-GRAW HILL PUBLISHING COMPANY LTD KW - "TARGET MARKETING,CONSUMER RELATIONSHIP" N1 - 767 ER -