TY  - BOOK
AU  - DAS, NAVEEN
AU  - DAS NAVEEN NAVEEN;
TI  - BRAND COMMUNICATION: CONTEMPORARY APPROACHES
SN  - 81-314-0780-2
U1  - 658.827 
PY  - 2007///
CY  - HYDERABAD
PB  - ICFAI UNIVERSITY PRESS
KW  - BRAND COMMUNICATION
KW  - BRAND MANAGEMENT
N1  - 770
ER  -