TY - BOOK AU - TRIPATHY, KUMUDA LAXMAN AU - KUMUDA TRIPATHY LAXAM; TI - MICRO MARKETING: APPROACHES AND APPLICATIONS SN - 81-314-0734-9 U1 - 658.8 PY - 2007/// CY - NEW DELHI PB - THE INSTITUE OF CHARACTER FINANCIAL ANALYST OF INDIA KW - MICRO MARKETING KW - "MARKETING MANAGEMENT,MICRO MARKETING" N1 - 770 ER -