TY - BOOK AU - JAYACHANDRAN S; TI - MARKETING MANAGEMENT:TEXT AND CASES SN - 81-7446-363-1 U1 - 658.8 PY - 2004/// CY - NEWDELHI PB - EXCEL BOOKS KW - "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE" N1 - 771 ER -