TY  - BOOK
AU  - LAHIRI, KEKA
AU  - LAHIRI KEKA KEKA;
TI  - SERVICES MARKETING: ISSUES AND CASES
SN  - 81-314-0618-0
U1  - 658.8 
PY  - 2007///
CY  - HYDERABAD
PB  - ICFAI UNIVERSITY PRESS
KW  - SERVICES MARKETING
KW  - "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"
N1  - 776
ER  -