TY - BOOK AU - MULLINS JOHN W; TI - THE NEW BUSINESS ROAD TEST:WHAT ENTREPRENURS AND EXECUTIVES SHOULD DO BEFORE WRITING BUSINESS PLAN SN - 81-317-1590-6 U1 - 658.4012 PY - 2007/// CY - NEWDELHI PB - PEARSON EDUCATION DORLING KINDERSLEY INDIA PVT LTD KW - BUSINESS PLANING N1 - 780 ER -