TY - BOOK AU - TUNGATE MARK; TI - FASHION BRAND:BRANDING STYLE FROM ARMANI TO ZARA SN - 0-7494-4662-5 U1 - 658.827 PY - 2005/// CY - NEWDELHI PB - KOGAN PAGE INDIA KW - "BRAND MANAGEMENT, FASION BRANDS" N1 - 783 ER -