TY  - BOOK
AU  - DAY  DEREK;EDWARDS HELEN;
TI  - CREATING PASSION BRANDS:GETTING TO THE HEART OF BRANDING
SN  - 0-7494-4543-2
U1  - 658.827 
PY  - 2005///
CY  - NEWDELHI
PB  - KOGAN PAGE INDIA
KW  - "BRANDS, CONSUMER PREFERENCES"
N1  - 784
ER  -