TY  - BOOK
AU  - HAMEL GARY;
TI  - PRINCIPLES OF MARKETING
SN  - 978-81-203-3292-8
U1  - 658.8072 
PY  - 2007///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
KW  - "MARKETING,MARKETING MANAGEMENT"
N1  - 792
ER  -