TY  - BOOK
AU  - COLEMAN BARRIE BLAKE;
TI  - BRAND NAMES AND PRODUCT DYNASTIES:LESSON FROM IN RETROSPECT
SN  - 978-81-89975-20-3
U1  - 658.827 
PY  - 2000///
CY  - CHENNAI
PB  - WESTLAND LTD
KW  - BRAND MANAGEMENT
N1  - 796
ER  -