TY - BOOK AU - BIJAPURKAR RAMA; TI - WE ARE LIKE THAT ONLY:UNDERSTANDING LOGIC OF CONSUMER INDIA SN - 0-67099-944-X U1 - 658.8342095 PY - 2007/// CY - NEWDELHI PB - PENGUINE BOOKS INDIA P LTD KW - CONSUMER BEHAVIOUR INDIA N1 - 817 ER -