TY  - BOOK
AU  - RIES  AL;RIES LAURA;
TI  - THE FALL OF ADVERTISING AND AND RISE OF PR
SN  - 0-06-008199-6
U1  - 659.2 
PY  - 2002///
CY  - NEW DELHI
PB  - HARPER COLLINS PUBLISHERS
KW  - PUBLIC RELATION
N1  - 818
ER  -